Sony launches PC gaming gear, increasing past PlayStation

Japan's Sony announced that it is launching a new brand that will offer PC gaming gear. ― AFP pic

Japan’s Sony introduced that it’s launching a brand new model that may supply PC gaming gear. ― AFP pic

Wednesday, 29 Jun 2022 11:23 AM MYT

TOKYO, June 29 ― Japan’s Sony is launching a brand new model that may supply PC gaming gear, the corporate introduced right this moment, because it goals to develop past its flagship PlayStation console.

The transfer comes as Sony seems to be to compete for a share of the gaming peripherals market, valued at US$3.88 billion (RM17 billion) globally in 2019 based on Grand View Analysis.

The primary choices from the brand new Inzone model, focused primarily at PC players, will likely be three wi-fi headsets and two screens, the priciest of which can retail for a recommended US$899.99 in america.

“The market has been increasing with a better curiosity in gaming with the unfold of esports tournaments and the development of gaming leisure,” mentioned Yukihiro Kitajima, head of Sony’s recreation enterprise and advertising workplace, in an announcement.

Sony is a relative latecomer to the section, with rival Microsoft already well-established in computer systems and peripherals.

The timing could also be linked to manufacturing points confronted by Sony and different console producers, who’re struggling to fulfill demand due to pandemic-led provide chain points and a world chip scarcity.

“Contemplating the brief provide of PS5 (PlayStation 5) and hovering recreation improvement prices, the PC gaming market is changing into vital for Sony with a purpose to present secure revenue to traders,” Hideki Yasuda, an analyst at Toyo Securities, informed Bloomberg. ― AFP